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  • Algorithms, Content, and Community

    January 17, 2018

    This blog reminds small businesses to remain focussed on their goal to build engaged communities as social media algorithms hit the headlines. Whether you agree with Mark Zuckerber…Read More

  • 11 Tips for Conference Delegates

    October 18, 2017

    It’s a good idea to attend industry conferences and seminars, but you only get out what you put in. I’ve been talking to presenters and catching up with thought leaders ahead o…Read More

  • Capital Litter

    July 4, 2017

    This blog says capital letters should only be used in press releases when it’s grammatically correct to do so. I don’t represent the grammar police. I’m not suggesting t…Read More

  • Demographics and Diversification

    March 9, 2017

    This blog is about understanding the target audience for a product or service and advises businesses to diversify. My company has always been proud to work in a niche marketplace. …Read More

  • Hash It Out

    October 31, 2016

    This blog aims to help those attending events get more out of their participation by harnessing the power of hashtags. I frequently referenced the importance of hashtags in my seri…Read More

  • Stop Press

    September 14, 2016

    This blog guides those who send press releases to media and others who might have a need to do so in future. Perhaps it can even inspire companies who don’t include the press in …Read More

  • Quest for Silverware

    July 1, 2016

    This blog is targeted primarily at small businesses looking to raise their profile and gain recognition by entering awards. My company enters awards (we’ve even won a couple) and…Read More

  • Blog Standard

    April 5, 2016

    The best bloggers in a market sector are not only appearing at the top of search engine rankings, as poor content continues to burden the chasing pack. Much of this has been cover…Read More

  • Trade Shows: Working with the Media

    February 12, 2016

    This is the fourth part of a series of blogs about trade shows. This installment is targeted at exhibitors looking to harness the power of the media. Event organisers could probabl…Read More

  • Trade Shows: Miles of Aisles

    January 11, 2016

    This is the third part of a series of blogs about trade shows. Blog one and two are here. This installment is targeted at visitors. I am a passionate supporter of trade shows, conf…Read More

  • Trade Shows: Taking to the Stage

    October 8, 2015

    This is the second part in a series of blogs about trade shows, again targeted at exhibitors. As I said in my previous post, trade show vendors should break their strategy into two…Read More

  • Dawn of a new era

    May 13, 2013

    After years of planning Bridger Howes Limited received its certificate of inauguration from Companies House this morning.  It represents the start of a new chapter in the lives an…Read More